With their upcoming move to San Francisco and the new Chase Center and given their championship history, my idea for the rebrand was to combine old pieces and pay homage to their tradition. To honor the past we must include it. To honor the future we must make it new. To honor the present we must do both. From the San Francisco Warriors logo with the Indian headdress to the iconic city logo with the Golden Gate Bridge to the basic diagonal font logo of the 80’s, the following design ideas represent the blending and evolution of Golden State’s rich history. An update should feel both familiar and fresh.
Here is my idea for a new Golden State Warriors’ logo; I have also included a few jersey ideas, secondary logos and a court design.